The Arturo Zavala Advantage
Arturo’s phased approach brings clarity and organization to every listing. From strategic preparation to coordinated launch and negotiation, each stage is intentionally designed to maximize exposure, protect your interests, and deliver the best possible outcome.
Strategic Preperation
Before your home goes live, the strategy is already in motion.
• In-depth market data analysis
• Strategic pricing and positioning consultation
• Timeline alignment and launch planning
• Staging consultation with trusted professional Andrea Johnson (when appropriate)
• Review of key property features and improvement opportunities
Professional photography is scheduled once presentation is fully aligned.
Coordinated Market Launch
• Listing goes live on the MLS and across major real estate platforms
• Targeted digital marketing campaign begins, including Zillow Showcase, a dedicated property website, and professionally managed social media advertising
• Online exposure extends across relevant news and media platforms
• A targeted direct mail campaign is sent to the nearest 100 homes
• Custom Windermere signage is installed to capture local drive-by interest
Result: Maximum exposure during the most critical first days on market.
In-Home Presentation
• Custom print materials professionally produced through Chelan Printing
• Premium property flyers and brochures
• Perma-flyer for continued display
• Highlight sheets featuring favorite details and recent upgrades
• Strategically placed “silent talkers” throughout the home to communicate key features
• Dedicated in-home kiosk with custom marketing materials
• Organized binder including important documents and essential property information
Result: A polished, informative showing experience that reinforces value and builds buyer confidence.
Open House & Private Showings
• An exclusive, neighborhood-only open house postcard is sent to nearby homes
• A neighborhood-exclusive open house to maximize local exposure
• Showings coordinated through ShowingTime for streamlined scheduling
• Private tours conducted by licensed real estate professionals
Result: Organized access that maximizes visibility while maintaining a seamless showing experience.
Post-Launch Support and Communication
• Consistent post-launch communication regarding market response and showing activity
• Strategic discussion of adjustments, including pricing if necessary
• Clear, transparent updates so you are never left uncertain
• Proactive guidance designed to reduce stress throughout the process
• Coordinated closing management through final signature
Result: A smooth, informed experience from launch to closing.
Seller's Guide
Interested in a more comprehensive look on the process? You can view our Seller's Guide here!
A Customized Strategy for Every Property
While the framework remains consistent, no two homes, or clients, are the same. Each marketing plan is thoughtfully tailored to reflect the property’s strengths, the current market conditions, and your specific goals.
From pricing strategy to presentation decisions and advertising placement, every element is adjusted to position your home competitively and intentionally.
"Structure provides clarity. Customization delivers results."
Why People Love Working with Arturo
• Extensive experience and market knowledge. With over a decade in real estate, Arturo brings seasoned insight that helps clients feel confident in their decisions.
• Fully present and attentive. Even as one of the top agents in Chelan, he is known for being responsive, accessible, and personally invested in each client.
• A respected community leader. Arturo is deeply connected to Lake Chelan and consistently gives back, supporting local organizations and causes.
• Leads with integrity. He approaches every transaction with honesty and fairness, always prioritizing his clients’ best interests.
• Optimistic and solution-focused. Challenges are met with clarity and calm, helping clients move forward with confidence.
Considering Selling in Lake Chelan?
Every successful sale begins with clarity. If you're considering selling in Lake Chelan or Central Washington, let’s review your goals and outline a thoughtful plan tailored to your property. Click here to contact me.
Contact
Arturo Zavala
509.630.6365
arturozavala@windermere.com
Address
Windermere RE/ Lake Chelan
115 East Woodin Ave
Chelan, WA 98816
© 2025 Windermere Real Estate
