About Premier Properties

Premier Properties by Windermere is an exclusive marketing program designed to support Windermere agents in delivering exceptional service to clients in the luxury home market. With an elite reputation, global exposure, and dynamic tools, the program provides a comprehensive platform to position qualifying properties with distinction.

Through this program, listings receive curated marketing materials, specialized branding, digital and print exposure on national and international platforms, and access to the powerful network of Luxury Portfolio International®, the luxury arm of Leading Real Estate Companies of the World®.

What Sets Premier Apart

• Global Reach
  Opportunities for listings appear on top-tier platforms including LuxuryPortfolio.com, Juwai.com (China's #1 real estate site), MansionGlobal.com, JamesEdition.com, WSJ.com, and more.

• Sophisticated Marketing
  Access to Premier-branded brochures, signage, social media templates, and presentation boxes to ensure a luxury experience at every touchpoint.

• Enhanced Web Visibility
  Featured on WindermerePremier.com and prominently displayed in filtered luxury searches on Windermere.com.

• Advertising Power
  Professionally designed digital ads (via Adwerx) and print placement in elite publications like Architectural Digest, The Wall Street Journal, and Luxe Interiors + Design.

• Luxury Listing Update Newsletter
  Bi-weekly exposure to 1,500+ luxury-focused Windermere agents and owners across the network.

• International Buyer Connections
  Through Windermere’s affiliation with Leading Real Estate Companies of the World®, listings are promoted across 70+ countries with access to 150,000+ associates and over $296 billion in annual sales.

• Strict Quality Standards
  Homes must meet criteria in condition, presentation, professional photography, and regional pricing minimums to ensure Premier listings reflect true luxury.

About the W Collection

The W Collection by Windermere represents the pinnacle of luxury real estate. Tailored for listings in the top tier of the market, the W Collection offers an elite level of service, discretion, and global marketing exposure. Listings accepted into the W Collection are hand-selected based on architectural significance, lifestyle appeal, and luxury value, with minimum pricing thresholds to ensure prestige.

The W Collection experience is designed to be seamless, strategic, and highly curated—delivering elevated branding, custom marketing assets, and international syndication. It aligns discerning sellers and buyers with the highest caliber of Windermere’s agents, supported by the unmatched power of Luxury Portfolio International® and Leading Real Estate Companies of the World®.

What Sets the W Collection Apart

• Ultra-Exclusive Criteria
  Listings must meet minimum price points (often $3M+ depending on the market), feature high-end finishes, and deliver exceptional design or lifestyle features. This ensures a truly elevated collection of homes.

• Bespoke Brand Identity
  The W Collection features its own distinct visual identity—separate from Windermere or Premier branding—with custom signage, brochures, luxury boxes, and digital assets that feel editorial, refined, and contemporary.

• White-Glove Marketing
  Each listing receives:

  • Magazine-worthy photography

  • Custom video production

  • Cinematic property storytelling

  • Professionally written property narratives

  • Elevated brochures, digital ads, and printed collateral

• Global Digital Presence
  Every W Collection listing is featured on:

  • WbyWindermere.com

  • LuxuryPortfolio.com (translated into 9+ languages & 60+ currencies)

  • Juwai.com (China's premier luxury portal)

  • Options for property to appear in MansionGlobal.com, WSJ.com, JamesEdition.com, and more

• Premier Print Exposure
  W Collection listings are promoted in publications such as Luxe Interiors + Design, Architectural Digest, Financial Times, Forbes, and Vogue.

• Access to LuxeAnalytics™
  Sophisticated reporting on listing exposure, buyer behavior, and digital engagement to help sellers understand where their property is gaining traction.

• Exclusive Agent Training & Tools
  Agents listing in the W Collection are specially trained and supported with resources designed for white-glove service, international buyer relations, and luxury presentation standards.

Equestrian Living by Windermere

Selling or searching for a horse property requires more than a standard real estate approach—it calls for specialized knowledge, curated marketing, and targeted exposure. That’s where Equestrian Living by Windermere comes in.

This exclusive program is designed to showcase properties that are either actively used for equestrian purposes or have the potential to be. When your listing qualifies for Equestrian Living, it’s elevated through professional branding, expert presentation, and unmatched visibility—locally and internationally.

What You Can Expect:

• Featured placement on WindermereEquestrianLiving.com

• Exposure on top platforms like HorseProperties.net, Juwai.com (China’s #1 real estate site), and LeadingRE.com

• Customized equestrian signage, social media promotion, and digital advertising

• Premium brochures, videos, and presentation tools tailored to equestrian buyers

• Optional marketing upgrades for even greater reach

From pasture-ready acreage to equestrian-potential homes, this program ensures your property speaks directly to the right audience—and stands out for all the right reasons.

About Zillow Showcase

Zillow Showcase is an elevated listing experience designed to make your property stand out on the nation’s #1 real estate platform. As a Zillow Showcase agent, I can offer enhanced exposure and premium presentation tools to help your listing shine above the competition.

With Showcase, buyers are met with a striking, photo-first layout, immersive media, and modern design that prioritizes visual storytelling and easy navigation—all optimized for mobile.

What Sets Zillow Showcase Apart

• Photo-First Listing Design
  Showcase listings feature extra-large photos and an elegant, scrollable layout that spotlights your home’s best features.

• Modern, Ad-Free Experience
  Listings appear free of competing agent ads, ensuring buyers stay focused on your property.

• Lush Media Experience
  Integration of high-resolution images, interactive floor plans, and video tours help buyers deeply engage with your home from any device.

• Top Placement on Zillow
  Showcase listings appear higher in search results, boosting visibility among the most motivated home shoppers.

• Mobile-First Presentation
  Designed with today’s buyers in mind, Showcase listings are optimized for seamless viewing on smartphones and tablets.

• Exclusive Access via Participating Agents
  Only agents with Showcase access can offer this level of visibility and marketing, making it a truly premium feature available through select professionals.

Print Marketing

While digital exposure is essential, premium print marketing remains one of the most impactful ways to tell your home’s story. I create beautifully designed, professionally printed flyers and postcard mailers for every listing—each piece crafted to highlight your home’s unique features and attract the right buyers.

From open house materials to targeted direct mail campaigns, each item is carefully produced to reflect the quality of your property and the care behind the sale.

What Sets My Print Marketing Apart

• Custom Property Flyers
  Every listing receives elegant, high-quality flyers featuring curated photography, property highlights, lifestyle descriptions, and my contact details. Perfect for showings, open houses, and takeaways.

• Direct Mail Campaigns
  I send custom-designed postcards to targeted neighborhoods and potential buyers, increasing visibility and interest. Postcards are printed on premium stock with soft-touch finishes and bold visuals that stand out in the mail.

• Branded for Luxury
  All print materials reflect the listing’s tier—whether it’s a classic home or part of the Premier or W Collection programs—with elevated fonts, colors, and layouts tailored to match.